Not long ago, Huawei held the HarmonyOS Spring Communication Conference, where the Smart World S7 made another appearance, making its third appearance in less than half a year, claiming to "redefine the smart car for the intelligent era." While Yu Chengdong and the chairman of Chery gave a brilliant introduction, the barrage of questions in the live chat was extensive: How about the P70? When will the P70 be released? Why is there no P70?

Today, at 10:08 AM, Huawei launched the "HUAWEI Pura 70 Series Pioneer Plan," with the HUAWEI Pura 70 Ultra and HUAWEI Pura 70 Pro going on sale as pioneers, allowing some consumers to experience the masterpiece of artistic aesthetics and imaging ahead of time. From the moment they were listed at 10:08 AM, within less than a minute, several models of the Pura 70 series on the Huawei official website displayed messages such as "Not for Sale Temporarily" or "Out of Stock Temporarily."

The Huawei P70 series is already popular before its release. Expectations for the P70 are at an all-time high, and store sales have also reported that more and more customers are coming to inquire about when they can reserve or purchase the P70. However, there is currently no stock available, and it is uncertain when the product will arrive.

What are we looking forward to?

01

Five Highlights to See What HUAWEI Pura 70 Is

On April 18, 2012, the HUAWEI Ascend P1 was officially launched, marking the beginning of a new era of smart imaging and technological aesthetics. Let's review the top five highlights of the Pura 70:1. Brand New Design

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The newly released Pura 70 series adopts an all-new wind vane design, leading the new aesthetic trend. The light-woven plaid pattern is inspired by the interplay of light and shadow in modern architecture, playing a symphony of the city. The starburst pattern, with high-end embroidery and embossing techniques, highlights the quality and style.

Additionally, the rear camera module has been redesigned into a triangular shape, symbolizing "sharp progress forward."

New color options: The Pura 70 introduces Cherry Rose and Ice Crystal Blue, while the Pro version adds Lavender, the Pro+ version introduces Light-Woven Silver, and the Ultra version adds Mocha Brown and Chant Green.

2. Imaging Upgrade

The Pura 70 series challenges the limits of mobile imaging. It features the industry's first ultra-condensing retractable camera, which adds a sense of ceremony to photography; ultra-high-speed Wind Chaser flash shooting, setting a new speed record; and ultra-condensing macro telephoto, exploring the grandeur of the small world. The capabilities in portrait, night scene, telephoto, and video have been further enhanced, providing consumers with an even better photography experience.

Among them, the Huawei Pura 70 Ultra's main rear camera supports vertical extension and is mechanically structured. It may solve the issue of the camera module being too thick due to the 1-inch sensor by using a retractable lens. Official data shows that the dimensions of the Huawei Pura 70 Ultra are 162.6mm in length, 75.1mm in width, and 8.4mm in height, with a weight of only 226 grams.In terms of parameters, the Huawei Pura 70 Ultra features a rear-mounted triple camera system consisting of a 50-megapixel ultra-telephoto retractable camera with super light-gathering capabilities, a 40-megapixel ultra-wide-angle camera, and a 50-megapixel ultra-telephoto macro telephoto camera. The promotional poster indicates that the Huawei Pura 70 Ultra supports the ultra-telephoto retractable camera with a zoom range that can reach up to 200 times.

3. Equipped with a New System

Additionally, the Pura 70 series comes with the brand-new HarmonyOS 4.2, delivering a flagship experience that is more fun, intelligent, and smooth. The Beidou satellite messaging has been further upgraded to support sending image messages, where a single picture is worth a thousand words.

4. Focusing on AI

The entire series supports AI gesture control and intelligent payment, and it also integrates with the PanGu large model, bringing more intelligent applications such as AI removal and AI cloud enhancement.

It also supports AI gesture operation and intelligent payment; AI photo editing features that can intelligently remove passersby and clutter, and intelligent image cloud enhancement. The smart assistant supports over 10 dialects, document summarization, and knowledge Q&A.

5. Satellite Communication

Supports sending and receiving Beidou satellite messages, as well as sending image messages; supports Tiantong satellite communication for making and receiving satellite phone calls; LingXi communication, combined with AI algorithms, ensures signal reception even in underground garages and subways.The Pura 70 series that everyone is concerned about, whether it is equipped with the Kirin 9000s chip and whether it supports 5G, still needs to wait for hands-on testing. According to the microblog user "Ah Li who doesn't spare anyone's feelings," the Pura 70 Pro+ is shown to have the Kirin 9010.

Previously, according to the latest report by analyst Ming-Chi Kuo, the shipment volume of the Huawei P70 series after its launch is expected to grow by at least 150% year-on-year. This indicates that the outside world has ample confidence in the market performance of the Huawei P70 series, believing it will become another new hit following the Mate 60 series, and we will wait and see.

02

From the Scent of Flowers to the Mate 60 to P70

The uproar caused by the Mate 60's release both domestically and internationally seems like only yesterday. According to Huawei's iteration strategy, the next flagship phone after the Mate 60 series is the brand new Huawei P70 series. People from Huawei's industry chain companies have said that consumer expectations for new Huawei products are very high, and they predict that the market demand for the P70 series will be very strong. These predictions are all based on the Mate 60.

Due to various reasons, it is a normal phenomenon for a mobile phone to be out of stock after it goes on sale, especially some more popular models, which may be out of stock for a longer period, but at most it can be about 2 months before all models are available for immediate purchase. However, there are always exceptions. Taking the official channels as an example, the Mate 60 standard version is out of stock in some colors and storage versions, with only the purple and black 12GB+512GB versions available for sale, and they are still limited to a daily timed purchase. The most popular Pro version is also similar, with all versions of purple and black out of stock, and only the 12GB+1TB version of green and silver available for sale. The Pro+ has more stock, with both black storage versions available, and the white version only has the 16GB+512GB version for sale. The RS version has the most abundant stock, with all color versions available.

At the end of 2023, TF International Securities analyst Ming-Chi Kuo stated that Huawei is expected to launch a new flagship model, the P70 series, including the P70, P70 Pro, and P70 Art models, in the first half of 2024. He said that due to the camera specification upgrade (the use of periscope telephoto lenses) and the switch to independently developed Kirin chips, the shipment volume of the P70 series will significantly increase in 2024.

If the current strong demand for mobile phone inventory replenishment can continue into the first half of next year, the shipment volume of the P70 series in 2024 is expected to grow strongly by 230% to 13-15 million units (the 2023 P60 series sales were between 4-5 million units). Even if the demand for inventory replenishment slows down in the first half of next year, the shipment volume of the P70 series is expected to grow by 150% to 10-12 million units.Let's first review what the Mate 60 has brought. According to Antutu, the Huawei Mate 60 scores approximately 700,000 points. The HUAWEI Mate 60 is a smartphone under Huawei Technologies Co., Ltd., which was launched on August 30, 2023, on the official Huawei Mall with a price range of 5499 to 6999 yuan. The HUAWEI Mate 60 comes in four colors: Ya Chuan Qing, Bai Sha Yin, Nan Nuo Zi, and Ya Dan Hei, with a body weight of about 209g including the battery. The screen size is 6.69 inches with a resolution of 2688x1216 pixels, featuring the second-generation Kunlun glass. It only supports two-way Beidou satellite messages. The battery capacity is 4750mAh (typical value). It uses the Huawei Terminal HarmonyOS smart device operating system software V4.0. Such data and market feedback are undoubtedly excellent.

At the end of March, Huawei released its annual report for 2023. In 2023, Huawei achieved a total revenue of 704.2 billion yuan (RMB, same below), with a net profit of 87 billion yuan. In 2022, Huawei's global sales revenue was 642.3 billion yuan, with a net profit of 35.6 billion yuan. Based on this calculation, Huawei's revenue in 2023 increased by 9.6% year-on-year, and the net profit increased by 144% year-on-year.

03

Cultural Identity under Brand Effect

Apple has Apple fans, Xiaomi has Mi fans, and Huawei has Hua fans. The brand effect was particularly evident on Xiaomi's latest car, the SU7, where many buyers placed orders after only watching the launch event, without test driving, simply "believing in Xiaomi."

Brand effect refers to the benefits and impacts that the use of a brand brings to its users, which is the role of brand usage. A brand is a product of the development of the commodity economy to a certain stage. The initial use of a brand was to make the product easily recognizable. The brand has rapidly developed under the highly developed conditions of modern commodity economy, and its rapid development lies in the huge economic and social benefits that brand usage has brought to the producers of goods.

The continuous improvement of Huawei's brand effect is one of the main reasons for the shortage of Mate 60 supply. In recent years, Huawei has achieved significant results in technological innovation and product quality, winning widespread recognition from consumers. Especially in the smartphone market, Huawei's Mate and P series products have become synonymous with high-end phones. Therefore, after the release of the Mate 60, a large number of consumers rushed to buy, causing the sales volume of this phone to soar rapidly, leading to a supply shortage.

Of course, when it comes to the brand Apple Inc., it is a high-tech company in the United States, with its core business in electronic technology products. The most famous and sought-after product is the iPhone series, followed by the iPad tablet, Apple Watch, and other products. It is known for innovation among high-tech enterprises. In February 2017, Brand Finance released the 2017 Global 500 Strongest Brands list, where Apple ranked second. On July 12, Apple announced the establishment of its first data center in Guizhou Province, China. Since Apple entered the market, it has been wildly pursued by consumers from various countries. Whenever a new product is released, consumers are eager to buy the latest products, gradually creating a scene where Apple's new products are sold out as soon as they hit the market, and the Chinese market is no exception. The brand of Apple's phone is built on the slogan of technological innovation and has fully formed a leading position in capturing the high-end mobile phone market share. At one point, Apple had the nickname "street machine" in China, meaning that having an Apple phone in hand symbolized the identity of a high-end mobile phone user. The spread of this brand effect has allowed Apple to firmly establish itself in the global electronic technology market.

Attention to Detail: Every brand tries to occupy the first, or even the unique position in the hearts of consumers, and Apple is no exception. Apple Inc. focuses on brand value innovation, which can meet customers' pursuit of higher value goals for existing products or services with new brand value within a certain cost range, while continuously improving products and services. Apple's attention to detail has attracted consumers well, with the most representative being Apple's logo, which is not only simple and easy to recognize but also commemorates the great pioneer in the field of artificial intelligence - Turing. Turing's story has injected new charm into Apple's logo and provided new recognition for Apple's brand. By creating a logo to catch consumers' eyes, Apple has generated a strong resonance. Whether it is any product of Apple, the simple logo, simple accessories, simple color phase, and simple packaging all make you feel its closeness to you and the practicality it gives you. The bitten silver apple on the back can always arouse the consumer impulse of consumers who love Apple products. Today's Apple not only maintains a strong brand but also has achieved outstanding performance in the market.